Nexatics

See which ads bring revenue, not just leads.

Nexatics follows every lead from the ad click to the sale, then tells Google Ads, GA4 and Meta which clicks turned into paying customers and how much they spent.

Start with NexaticsSee how it works
Example lead, home salon in DubaiGoogle Ads, Search campaign

Ad click

09:04
GCLID captured on the landing page

Lead

09:12
Booking form, Hair & spa

Contacted

09:30
Called back by the team

Qualified

11:40
Confirmed for Saturday

USD 120

Sat 14:00
Converted, sale recorded

Sent back to Google Ads and GA4 as a qualified lead and a USD 120 conversion, matched to the original click.

Measurement that doesn't stop at the form.

Ad platforms count a lead the moment someone fills in a form. Most of those leads never buy. Nexatics keeps tracking until you know who did, and feeds that back so your budget goes where customers come from.

  1. Capture every lead

    Forms, chats, calls and lead ads land in one inbox with the click ID and campaign attached.

  2. Work the pipeline

    Move leads from new to contacted, qualified and converted. Lost and not-qualified leads keep a reason.

  3. Record the sale

    When a lead converts, log the service and the amount. That's your real revenue per lead.

  4. Send it back

    Qualified and converted leads go back to Google Ads, GA4 and Meta, so bidding optimises for customers.

Every place a lead starts a conversation.

Leads arrive through more than a website form. Nexatics brings them all into one pipeline, each tagged with the ad that started it.

Website formsName, phone, email, service, GCLID, GBRAID, WBRAID, UTM tags and landing page, straight from your form.Live
Meta instant formsLeads from Facebook and Instagram lead ads with the campaign, ad set and ad they came from.Coming next
WhatsAppChats from click-to-WhatsApp ads and your website button, matched to the ad that started them.Coming soon
Phone callsCalls from ads and your website, with the caller, time and the campaign behind the number.Coming soon
Instagram messagesDirect messages, including those started from an ad, logged as leads in the same pipeline.Coming soon
MessengerFacebook Messenger conversations, including click-to-Messenger ads.Coming soon
Google lead formsLead form assets on Search, YouTube and Performance Max, delivered with the GCLID.Coming soon
TikTok lead formsInstant form leads from TikTok ads with the campaign and click ID.Coming soon

Real outcomes, sent to the platforms that spend your money.

Your CRM stays the source of truth. Ad and analytics platforms receive the signals they need to optimise.

Google AdsQualified and converted leads with the real sale value, so Smart Bidding learns what a customer is worth.Coming next
Google Analytics 4Qualified and purchase events tied back to the original website session.Coming next
MetaConversions API events for leads that became customers, with the value.Coming soon
TikTokEvents API conversions for leads and sales from TikTok campaigns.Coming soon

One view, from what you spent to what came back, for every campaign and every service.

  1. Spend
  2. Leads
  3. Qualified
  4. Customers
  5. Revenue
  6. ROAS

Know which campaigns pay for themselves.

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